Episode 12 of The Radical Brilliance Podcast is with Andrew Horn who is the husband of Miki Agrawal who we heard from in episode four. Andrew is a serial entrepreneur who founded the company Tribute, which allows us to create moving videos to celebrate a birthday, wedding anniversary, or some other important life event. In this podcast, Andrew talks about his new book Social Flow. Have you ever noticed that when very little is at stake in a conversation, you feel relaxed, easy, confident, and connected? As soon as the stakes go up a bit, you feel tenser and unnatural. A great example is dating. Go out with a friend for an evening who is not a romantic possibility and you probably will feel relaxed and easy-going. On the other hand, if you go out for the evening with someone you really really like, there is a chance of feeling nervous and tense. Social flow gets blocked when there is more at stake. In this episode, Andrew is going to apply his understanding of social flow to an extremely important topic: entrepreneurs who need to raise money for important social projects. It is often when we need to raise money that we feel this tension most acutely. Not only will this episode be useful to understanding social flow in general, but if you do need money for your next project, it will give you tips on that as well.
4:44 — From social anxiety to social flow — being comfortable with who you are and what you’re offering
22:21 — How does social flow help you raise money? / Creating the perfect pitch
38:06 — Having an aura of inevitability
46:54 — Closing the deal
51:02 — Lining up your early investors
59:08 — Reframing “No”